International Services Marketing; New Trends And Updated Terminology

This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader. It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title. I am happy to forward advanced topics of "Services Marketing" for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.