The Role That Advertising Marketing Ant Branding Have in Making Us İll
ISBN 9786051272986
Yayınevi Cinius Yayınları
Yazarlar Manolya User Mülayimsi (author)
Kitap Tanıtımı There are clearly many influences on an individuals behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?