Logistics and Supply Chain Management
| ISBN | 9780273731122 |
| Yayınevi | Pearson Yayıncılık |
| Yazarlar | Martin Christopher (author) |
| Kitap Tanıtımı | Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: The link between logistics and customer value. Logistics and the bottom line measuring costs and performance. Creating a responsive supply chain. Managing the global pipeline. Managing supply chain relationships. Managing risk in the supply chain. Matching supply and demand. Creating a sustainable supply chain. Product design in the supply chain. |
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