International Services Marketing; New Trends And Updated Terminology
| ISBN | 9786059440707 |
| Yayınevi | Detay Yayıncılık |
| Yazarlar | İge Pırnar (author) | Evla Mutlu Kesici (author) | Melih Tütüncüoğlu (author) | Metehan İğneci (author) |
| Kitap Tanıtımı | This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader. It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title. I am happy to forward advanced topics of "Services Marketing" for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0. |
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