Kitap Tanıtımı |
This book is about corporate finance. It focuses on how companies raise capital and how they invest it.
Financial management is important, interesting, and challenging. It is important because today's capital investment decisions may determine the businesses the firm is in 10, 20, or more years ahead. A firm's success or failure depends in large part on its financial decisions and planning.
Finance is interesting for several reasons. The financial community is international and fast moving, with some colorful heroes and (unfortunately) a sprinkling of unplea0sant villains. Financial decisions may involve bilions of dollars... |