Facebook Marketing: Leveraging Facebook for Your Marketing Campaigns: Leveraging Facebook Features
| ISBN | 9780789741134 |
| Yayınevi | QUE |
| Yazarlar | Brian Carter Carter (author) | Justin Levy Levy (author) |
| Kitap Tanıtımı | The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic 'page,' but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You'll Learn How To:Get started fast with Facebook, even if you're new to itDevelop winning Facebook marketing strategiesMaster new best practices for creating 'best in class' Facebook pagesDesign Facebook ads that drive more clickthroughs at lower costReach customers outside Facebook with Facebook Connect and social pluginsUse images and other media to personalize your presence and engage visitorsBuild thriving Facebook communities that promote loyalty and innovationMarket to customers on the move via Facebook mobile appsMonitor what your customers are saying in real-timeProtect your privacy-and your customers' privacy, tooUse Facebook Credits social currency to attract new customers and promote product samplingTrack your performance with Facebook AnalyticsPrepare to profit from tomorrow's Facebook trends and innovationsSayfa Sayısı: 240Baskı Yılı: 2011Dili: İngilizceYayınevi: QUE) |
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