Basics for Consumer Behavior
| ISBN | 9789756812518 |
| Yayınevi | Türkmen Kitabevi |
| Yazarlar | Zeynep Bilgin (author) |
| Kitap Tanıtımı | Part I : Introduction to Consumer Behavior Part II : Environmental Influences on Consumer Behavior Part III : The Consumer as an Indıvıdual |
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